The attractiveness of the Provence Alpes Côte d’Azur region accounts for its status as one of the world’s top tourist destinations (with over 34 million visitors) as well as Europe’s second best-equipped region for tourism hospitality capacity.

An extraordinary geo-strategic location

Located at the crossroad between the North-South and East-West axes, the region enjoys a strategic position in the Mediterranean arc. Bordered by the Mediterranean Sea, Italy and the Rhône-Alpes region, Provence Côte d’Azur is exposed to an economic, geographical, human and cultural melting pot.


2 international airports: Nice Côte d’Azur, Marseille Provence
15 train stations served by TGV from Avignon to Menton
An extremely dense road and motorway network

Efficient infrastructure

25 convention centres (including 16 members of the Provence Côte d’Azur Events network), the majority of which have been renovated, numerous exhibition parks, leading hospitality establishments, exceptional sites and boutique hotels.

Quality service and expertise

Passionate professionals, a quality approach and excellence of service are combined to provide business clients with a meetings service in line with their expectations.

Unfailing economic dynamism

The region is a thriving hotbed of networks and opportunity equipped to ensure your projects meet with success.
32 clusters, competitiveness clusters and PRIDES (Regional Clusters for Innovation and Mutually Supportive Economic Development), some of which operate on an international scale.
Ambitious projects: ITER, Euro-méditerranée, Eco-Vallée de la Plaine du Var in Nice, etc.
Major infrastructure: INRA Avignon, IFREMER Toulon, Centre de Lutte contre le Cancer [Centre for Cancer Research] in Nice, TIC in Sophia Antipolis, Centre immunophénomique [Centre for Immunophenomics] in Marseille Luminy.

Extraordinary natural sites

An exceptional location where sea and mountain jostle for attention, the region offers beautiful landscapes that unfurl as far as the eye can see. Camargue and its endless fields, the rocky Calanque insets and hills scattered with olive trees, vineyards and mimosas, as well as the luscious, rolling countryside of Aix. The Massif de l’Estérel with its red rock and the Parc Naturel du Mercantour overflowing with rich, diverse flora and fauna, dotted with churches and baroque halls.

Eternal sunshine and a peaceful pace of life

The southern climate and the openness of the region’s inhabitants have been much vaunted. They have shaped Provence Alpes Côte d’Azur into a colourful region where the relaxed pace of life and art of living have become legendary.

Cultural delights

The region boasts ancient religious and historical heritage with no less than 753 monuments classified as listed historic monuments.


Bouillabaisse, pan bagnat, anchoïade and daube provençale remain firm favourites and iconic classics of the region’s specialities. Fresh, light, inventive Mediterranean cuisine based on sun-drenched local produce brimming with taste and flavour. Food ready to tantalise even the most demanding of palettes, washed down with a chilled glass of stunning vintage wine.

Breathtakingly exciting activities

Deep-sea diving in the Mediterranean as dawn breaks, followed by an afternoon on the slopes. The stuff of dreams… made reality by the Provence Alpes Côte d’Azur region
The region’s geographical diversity allows for a panoply of sports activities and more…