Cannes unlocks creativity to drive incredible business growth

World Capital for Cinema, Cannes bases its economic development strategy on high tech, creative innovation and audiovisual industries. Headquarters of Thales Alenia Space, world leader of satellite imagery, Cannes invests in innovation. With prestigious events in the media, communication, creativity and entertainment fields like the Cannes Festival, Cannes Lions, MIPTV, MIPCOM and now Canneseries, Cannes […]
Croisette-©SEMEC-KELAGOPIAN
la Croisette – ©SEMEC-KELAGOPIAN

World Capital for Cinema, Cannes bases its economic development strategy on high tech, creative innovation and audiovisual industries. Headquarters of Thales Alenia Space, world leader of satellite imagery, Cannes invests in innovation. With prestigious events in the media, communication, creativity and entertainment fields like the Cannes Festival, Cannes Lions, MIPTV, MIPCOM and now Canneseries, Cannes has integrated the group of most influential players and decision makers in this field. Cannes’ ambition to become the capital of creative writing is supported by the development of two unique programs: the UCLA TFT/UCA Storytelling Institute in Cannes (STI) and the Canneseries Institute.

The Université Côte d’Azur (UCA) and UCLA School of Theater, Film and Television (UCLA TFT) have launched in 2017 the UCLA TFT/UCA Storytelling Institute in Cannes (STI). In the interdisciplinary and creative environment of the Cannes Campus-UCA Creativity Hub, this intensive educational program involves total immersion in feature film screenwriting, based on the model developed by UCLA TFT, and is designed to nurture and discover a new generation of feature film screenwriters.

CANNESERIES Institute is a series writing residency which welcomes international students in Cannes. The goal of CANNESERIES Institute is to allow aspiring screenwriters to express their talent and offer them the opportunity to develop their series with Canal+. At the end of this program supervised by teachers from the University of Côte d’Azur (UCA) and members of Serial Eyes, a prestigious writing residence in Berlin, each resident will produce a pre-bible and the pilot of a TV series.

In addition, Cannes has launched CreACannes, a plant nursery in the field of cinema, audiovisual, video games or web design. Building on this success, Cannes will develop with the architect Rudy Ricciotti a project of “Bastide Rouge Technopole”, entirely dedicated to IT and creative economy.

As an innovation showcase, Cannes welcomed the first international meeting of Tourism and Innovation, INTO DAYS, held at the Palais des Festivals on January 29 to 31, 2019. “With this event, Cannes is strengthening its position as a bastion of event innovation” says Philippe Mathias, General Director of FG Design and co-founder of INTO DAYS.

With a total of 68 million investment over the past ten years, the Palais des Festivals has improved its congress facilities, its technical performances, its services and security. More particularly, the Palais des Festival can now welcome high-level TV shows due to dedicated investments in the technical control room and scene engineering.

This adds to private investments in hotels which amount to 500 million for the renewal of the accommodation facilities.

Cannes is definitely involved in accelerating business tourism growth.