Professional meetings are crucial to our region, serving as a lever for economic growth that generates significant direct and indirect economic benefits as well as highlighting the region on the international stage.

Professional meetings – a lever for economic growth

In the context of the observatory of the meetings and professional events industry in the Provence-Alpes-Côte d’Azur region’s projects, at the end of 2009 Provence Côte d’Azur Events carried out work leading in the long term to a study of the economic benefits this sector contributes to the region.

A technical steering committee was consequently set up, comprised of the two local Regional Tourism Committees (Côte d’Azur and Provence-Alpes-Côte d’Azur). Their aim was to begin with a study of spending behaviours of convention attendees who visit the Region’s establishments. The objective was to quickly obtain an initial assessment of the meetings and professional events industry’s economic impact on the Provence-Alpes-Côte d’Azur region.

In 2009, a study was carried out of the different establishments in the Provence Alpes Côte d’Azur region, in partnership with research company TNS Sofres.